Privacy Notice

Introduction

At Alto-Shaam, we prioritize the privacy and security of the business information we collect and utilize throughout our operations. This Privacy Policy applies specifically to Alto-Shaam, Inc.'s business-to-business (B2B) operations and outlines our practices for collecting, using, and sharing information in the context of our commercial relationships with other businesses, their representatives, and visitors to our website. We are dedicated to maintaining transparency and integrity in all our data handling processes.

Information We Collect

When you interact with us, we may collect the following information:

• Contact Information: Your name, company name, job title, address, email address, and phone number.
• Device Information: Browser and device type, IP address, and other technical information about your device.
• Website Interactions: Information about your interactions with our website, including data collected through forms such as requests for quotes, which may include business email addresses and other relevant business information.
• Transaction Data: Purchase and order history, as well as payment or other financial information if you make purchases.

How We Collect Data

We collect data through various means, including:

• Direct interactions via our website and sales processes
• Cookies and similar technologies strictly for operational purposes
• Web forms, participation in promotions, responses to voluntary surveys, attendance at marketing events and webinars, and subscriptions to our email updates and newsletters
• Customer service interactions and the use of our customer support tools, such as the live chat box on our website

Use of Data

The information we collect is utilized to:

• Facilitate business-to-business communication and carry out transactions that you may request
• Enhance our customer support and service offerings
• Respond to questions or inquiries, including customer service requests
• Inform you of products, services, events, programs, and promotional activities that may be of interest to you or your company
• Comply with legal obligations and enforce our agreements
• Communicate with you regarding current and future services, including newsletters, educational information, technical and regulatory updates, market intelligence, and event support services

Data Sharing and Disclosure

We limit data sharing to:

• Third parties, such as a third-party dealer partner of Alto-Shaam, that provides services essential to carry out your request to learn more or begin the purchase process (under agreements that enforce confidentiality and data protection)
• Authorized business partners who support our products and services, such as referral services

Note: For a full list of data processors, please refer to the Data Processing Agreements section below.

No Sale of Personal Information

At Alto-Shaam, we do not sell personal information. We use the information we collect solely to support and enhance our business relationships and to provide the best possible service to our customers.

Cookie Notice

To provide the best possible website experience as well as relevant products and services to you, we place certain data files called “cookies” on the device you access our website from. For details on how we use cookies, please see our cookie notice.

Your Rights

Depending on your location and the applicable privacy laws, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Deletion: Request deletion of your personal information.
• Correction: Request correction of inaccurate personal information.
• Opt-out: Opt-out of the sale or sharing of your personal information.
• Limit Use: Limit the use of your sensitive personal information.

To exercise these rights, please contact us at privacy@alto-shaam.com. We may need to verify your identity before processing your request. Please note that certain exemptions may apply to these rights in a B2B context, and we will inform you if any limitations affect your specific request.

Cross-Border Transfers

Alto-Shaam operates globally, and your personal data may be transferred internationally. We ensure that recipients offer an adequate level of protection by entering into appropriate agreements and, if required, using standard contractual clauses or other mechanisms approved by the European Commission or other applicable regulators. We will only share, transfer, or store your personal data outside your jurisdiction with your prior consent if required by applicable law.

Protecting Personal Data

We maintain technical, physical, and organizational measures designed to protect the confidentiality, security, and integrity of your personal data. These measures include encryption tools and access controls.

Retention of Your Personal Data

We will retain your personal data for as long as necessary or permitted for the purposes for which it was collected. Retention periods may depend on:

• The date of your last interaction with us
• Legal, regulatory, accounting, or reporting obligations
• Relevant retention requirements under applicable laws or agreements

If personal data is no longer necessary or required, we will take steps to delete, destroy, or anonymize it.

Data Processing Agreements

For third-party companies that manage personal data for us, we establish data processing agreements. These agreements ensure they follow our privacy and security standards and comply with the law. They must use the data only for the specific purposes they were hired for and implement the right measures to protect it.

Our main data processors are:

• LiveChat, which is used for chat on our website.
• SugarMarket, which is used for email marketing.
• SugarCRM, which is used for managing customer relationships.
• Kentico, which is our web hosting platform.
• Zapier, which is used for integrating services, such as connecting SugarCRM with Google Ads for Offline Conversion tracking. This allows us to sync customer data with Google Ads to measure advertising performance, in compliance with Google’s customer data terms. 

Note: This list may not be complete. For a full list of our data processors, please contact us using the information provided at the bottom of this page.

Compliance with International Privacy Regulations

We comply with applicable privacy laws and regulations, including but not limited to the General Data Protection Regulation (GDPR) in the European Union, Canada’s PIPEDA and Quebec's Law 25, the California Consumer Privacy Act (CCPA) in the United States, and other relevant laws. We continuously monitor and update our practices to ensure compliance with new and evolving regulations.

Changes to this Policy

This policy was updated on October 15, 2024.  We update this policy from time to time to reflect changes to our information practices. Please review this policy periodically for changes. If we make material changes, we will notify you by means of a notice on this website or in advance by email where required by law.

Contact Us

If you have any questions about this policy, wish to exercise your rights, believe we communicated with you in error, or have a complaint about how we handled your personal information, please contact us:

Alto-Shaam Inc.
Attn: Privacy Department
W164 N9221 Water Street
P.O. Box 450
Menomonee Falls, WI 53052-0450 USA
By email: privacy@alto-shaam.com